Public framework
The IMPACT Framework.
A business-first protocol for leading intelligence. IMPACT helps operators assign work to AI with clarity, boundaries, verification, and a useful business result.
What it is
IMPACT is delegation discipline, not a prompt trick.
Kim Lewis Howard teaches IMPACT as a practical way to keep business judgment in charge while AI handles repeatable analysis, drafting, synthesis, and system work.
Use it when
The answer matters enough to verify.
Use IMPACT for customer communication, internal decision support, operational routing, article drafting, market research, and any AI task that touches brand, money, people, or trust.
Identify
State the goal, business decision, or operating problem before asking AI to act.
Mode
Define the role AI should play: analyst, editor, planner, reviewer, or system assistant.
Parameters
Name the rules, constraints, tone, risks, exclusions, and required sources.
Activate
Provide the context, inputs, examples, audience, and desired decision environment.
Check
Require verification, uncertainty flags, gaps, and quality standards before use.
Transform
Turn the result into the exact format the business needs next.
Teach IMPACT to a room of operators.
Kim adapts IMPACT for keynotes, workshops, and group training where owners need useful AI leadership habits, not more tool noise.